Our History
History
The legend began in Penang – Malaysia, in the late 1927 when the founder, Mr. Gan Geok Eng first developed the medicated oil of White Flower Embrocation, commonly known as Pak Fah Yeow – literally meaning “White Flower Oil”. The product, which was named after his favourite flower – the white “Narcissus” daffodil, was initially developed for private use.
However, Hoe Hin White Flower Embrocation proved to be so popular with family friends and acquaintances that Mr. Gan decided to produce it on a commercial basis and offer it for general sale. The trademark relating to White Flower Embrocation was first registered in Singapore by Mrs. Gan Low Khoon Choo in 1935.,
Our Founder, Mr. Gan Geok Eng and Mrs. Gan
Mission
Guided by the Group’s core values of honesty, integrity, excellence, humanity, innovation, and nurturing, we strive to achieve our business goals while upholding the highest standards of quality and conduct. We are committed to protecting the environment, promoting sustainable practices, and fulfilling our social responsibilities within the Group and the communities in which we operate.
Mr. Gan Geok Eng developed White Flower Oil in Penang, Malaysia.
The trademark for White Flower Oil was registered in Singapore.
The business expanded across Southeast Asia.
- Indonesia
- Malaysia
- Singapore
- Philippines
- Thailand
- Myanmar
- Cambodia
The business expanded to the United States.
The business expanded to Mainland China.
Pak Fah Yeow International Limited listed on the Main Board of the Hong Kong Stock Exchange (HKEX:239). Hoe Hin Ointment, Floral and Fruity scented White Flower Oil were introduced. Achieved Good Manufacturing Practice (GMP) certifcation from Australia’s Therapeutic Goods Administration (TGA).
The Facebook page was launched in 2010, followed by Instagram and YouTube channels in 2013, strengthening digital engagement and bringing the brand closer to a new generation of consumers.
Launched Hoe Hin Strain Relief and Hoe Hin White Flower Ointment. Various Hoe Hin products received the Hong Kong Q-Mark Product Certifcation. Achieved Hong Kong Good Manufacturing Practice (GMP) certifcation for Proprietary Chinese Medicines.
